Jan 31, 2013 2:43:07 PM

Wellendorf celebrates its 120th anniversary at the Adlon

It is no secret that Pforzheim is the headquarters of the German goldsmith. The success of the company’s reputation around the world, is large part do to Ernst Alexander Wellendorff.  Wellendorff recently launched a three day event at the Hotel Adlon in Berlin, nextdoor to the famous Edelboutique.  Without question, they lived up their motto “true values.” For them, these are not just the empty words of an advertising slogan. The “Necklace of Eternity,” made especially for Wellendorff’s anniversary, is valued at 420,000 Euros, but in reality is simply priceless. The central diamond has seven carats is of a very special quality. But it isn’t only the Eternity that gives Wellendorf a global reputation. In its newest collection, which was introduced at the Adlon event as well, the popular brand of the Pforzheim factory was particularly notable: the rope chains bear not only small golden guardian angel sculptures, but also elaborate three piece pendant charms as well.  This particular collection is a limited edition of 213 pieces being sold.

Boutiques in Berlin, Hong Kong, and San Francisco

Historically, director Hans Peter Wellendorf has been leading the transformation of the company since the 1960’s. He challenged the German jewelers community as French, British and American markets  became receptive of German products. His wife Eva is also a hallmark of Wellendorff, thanks to her devotion to the rope chain. As a child, she developed a taste for the silky curtain cords at her grandmother's and these cord-chains are now one of the main recognizables with Wellendorf. Mr Wellendorf also opened brand enhancing boutiques in major cities around the world and offices were opened in Dusseldorf, Stuttgart, Mainz, and Vienna. They are also seeking further expansion into Tokyo, Dubai, and Singapore. The quality of the work from Pforzheim isn’t changing anthing: 20 to 30 new pieces leave the Black Forest factory every day. The factory employs 80 people working in production and delivery of the finest pieces for women who prefer understatement over ostentatious display. Find out more about this odd jem of a manufacturer at the portal of goldSea24.

Tagged New Jewellery, Jewellery Business, External Announcements